keywords

CTR

Why You Need to Target High CTR Keywords

Traffic generation for a website is easier when you’re targeting the right keywords. Finding the right keywords is always a balancing act of cost versus effectiveness. Clients always want to know how to select the right keywords to maximize traffic while limiting their cost. Optimizing for click-through rate (CTR) varies depending on whether you’re focusing …

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Monetizing Your SEO: Getting a Return on Investment

Setting a Budget How do you construct a SEO budget without knowing projected costs? Is it even possible to calculate a return on investment with accuracy? People shop online. They watch TV shows. They even order takeout online. Consumers are spending millions of dollars online. Customers find businesses through search engine queries, yet budgeting for …

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search engine optimization

SEO Tips – Three Ways to Help Your Content Rank When You Don’t Have Many Backlinks

The importance of creating backlinks to your site is pretty well accepted by now. Most website developers with any knowledge of SEO know that links to your site from other reputable sites can significantly help your page to rank with Google. In fact, there is an entire industry built around helping people develop backlinks to …

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