Search engine optimization (SEO) is constantly changing, and it is easy to be confused and misinformed. Rumors that start regarding SEO often evolve into myths that seem very credible but have no basis in truth. The following outlines five common SEO myths and ways to avoid them for a better ranking. Only Popular Sites Receive …
A website that is not ranking in Google is like a fancy car that refuses to start. Even if it looks good, it is not useful if it cannot transport people from one point to another. When your site does not rank, it is usually due to one aspect that is not functioning properly. This …
If you noticed that your page rankings suddenly changed in late September or October 2016, then Penguin 4.0 may be to blame. This update to Penguin will likely be the last because Google is now looking at sites in real-time. Penguin is constantly evaluating pages containing bad links and apparently even penalizing sites for their …
Having an SEO strategy that complies with Google’s algorithms is crucial for maintaining success with your website. It seems that the second you get your SEO strategy ready and in place, Google adjusts one of their algorithms. It is easy to feel overwhelmed when a major change is made. However, a major change does not …
Any digital marketer will tell you that Google influences everything they do. When Google makes a change to their algorithm, their software, or their programs, that means digital marketers across the world shift their strategies to best accommodate the new changes. That also means that digital marketers need to always be on top of the …
How Google’s Handling of Keywords Affects Your SEO Read More »
Being visible in Google Local listings is as important as being in the Yellow Pages was back in the 1980’s. Over the last few years, the specific area of focus has become the ever shifting and changing local pack. This listing of businesses in search results highlights the local businesses Google thinks are more relevant …
Is Your Business Getting Filtered Out By Google? Read More »
Teaching Old Content New Tricks What do you do with all that old content on your site? What about your evergreen assets? Do you leave your evergreen assets alone or do you try to revamp the content? After publishing, old content becomes forgotten over time. Even the most popular content will eventually fade. The content …
The Internet is full of mystery. Without exception, Google is at the top of that list. What is not a secret is that Google routinely suspends listings on their platforms like Google Plus, Google Maps, etc. The only problem is that they never tell you why. Google Local listings are a part of any complete …
More updates and more changes. It begs the question of what came first – the Google update or the change in human online behavior? Many SEO researchers and experts have found that people are beginning to interact differently online. So which one came first? Most likely, it was behavioral changes. Voice Search Patterns Google’s standard …
New changes to mobile friendly SEO may finally bring a much needed upgrade to Google’s mobile algorithm. In May 2015, Google announced plans to integrate mobile friendliness as one of their many ranking signals. In response, websites leapt into action to adapt their sites to be more mobile friendly in order to meet the April …
