What does the future hold for businesses advertising on Google? In the past couple of years, audience targeting, AI, and automation created a wave of ads that followed AI-selected customers from site to site as they browsed online. Today’s advertisers have to be smarter than these tools being offered because results are not always as …
More updates and more changes. It begs the question of what came first – the Google update or the change in human online behavior? Many SEO researchers and experts have found that people are beginning to interact differently online. So which one came first? Most likely, it was behavioral changes. Voice Search Patterns Google’s standard …
New changes to mobile friendly SEO may finally bring a much needed upgrade to Google’s mobile algorithm. In May 2015, Google announced plans to integrate mobile friendliness as one of their many ranking signals. In response, websites leapt into action to adapt their sites to be more mobile friendly in order to meet the April …
Internet Marketing Team predicted the downfall of Google’s PageRank years ago, and now it is finally happening. Google has recently announced that PageRank, the grandfather of all SEO metrics, will no longer be visible to the public. This change comes at the heels of a stagnated PageRank system. Google slowed down the amount of updates …
The Good, the Bad, and the Annoying: A Retrospective on PageRank Read More »
When it comes to Google’s algorithms for their search engine there’s a definite air of secrecy. The elephant in the room includes Google’s newest announcement regarding their algorithm. Google Panda, an algorithm designed specifically to combat the growing spam concern online, will now be part of their “core algorithm”. Google insists that nothing will change …
Before September 2014, Google’s News section of search results only had links to news sites and stories. This is no longer the case. Surprisingly, Google didn’t announce these changes. Google made a significant change to the method they select search results according to Reuters. This change causes company press releases to be listed “In the …
Google’s Recent Changes to “In the News” Section Read More »
There’s a lot of buzz about Google giving sites with mobile-friendly ratings better ranking on mobile search results. This buzz is due to the wake created by the announcement on Google’s Webmaster Central Blog of their new Googlebot Mobile-Friendly Test. Overall it’s a good thing for everyone to be aware of this tool, so they …
I recently watched this great Google Hangout with John Mueller. Out of everything contained within the Hangout, the most important tidbit was that Google no longer has plans to update Page Rank in Webmaster tools. SEOs and webmasters have spent a lot of time worrying about Page Rank. Google Page Rank, often written as PageRank, …
