Your priorities drive our pay-per-click procedure
We compose PPC plans to fit & surpass your campaign needs
Proven PPC Strategy
Keeping your WordPress site up-to-date is vital to the security and integrity of your site. Admins are able to update your themes, plugins and WordPress files, but many prefer to hand this over to us. For only $5 a month ($60/year) we’ll check for updates and install them for you.
Features
- Website checked weekly for updates.
- All available updates applied by our team.
- Optional Backup performed before updates.
- Daily uptime checks to make sure your website is functioning.
Requirements
- Must be a WordPress site.
- WordPress admin access must be granted to our team.
- WordPress core files should never be altered.
- Theme files should never be altered. Child themes are recommended.
- All Themes and plugins should be available in the WordPress repository.
- Some plugins can block access to updates.
What are the Benefits of PPC?
Transparency
Every cent matters when spending on marketing. The benefit of PPC is having accurate data on conversions down to the ad displayed and keywords used. With paid advertising, you know what’s working for you and what’s not.
Geotargeting
Google Ads lets you target consumers based on location and radius around a zip code, state, country, or even add regions of interest.
Control
The level of control you get with paid campaigns are amazing:
- Keyword triggers
- Geographic location
- Time of day
- Days of the week
- Seasonal targeting
- Display network
- Device type
- Ad position
Online Visibility
Paid search is great for campaign branding. You only pay when someone clicks on your ad, while your ad and company name is getting high visibility.
Ecommerce PPC
In ecommerce, seasonal marketing is critical and often selling the same or similar products as competitors. Knowing how to effectively promote your products and advantages to your target customers is the difference between making revenue growth goals or falling short.
PPC for B2B
Many B2B companies have astonishing and ingenious products and services. Often, target clients aren’t aware of your offerings. PPC surmounts this challenge by building awareness which translates into sales in a cost-effective manner.
PPC for Government
Visibility is vital to a government agency. Show the difference between providing value and being pointless and make it easy for people to find your information. You need to know who’s looking and when and where they’re searching, with PPC you'll improve your visibility and get that data.
PPC Audits
IMT provides a detailed review and recommends improvements for your PPC account(s). We provide insight and direction to make your PPC management just a little bit easier.
PPC Management
We offer full strategic management of your online paid search campaign. Based on your business needs we'll build a new account or enhance your current one.
PPC Strategy
If you need a new PPC account plan, we’ll create one. We provide guidance on recommended application that includes opportunities and expected outcomes. Afterwards, you can use the plan to create your account or we'll set it up for you.