Facebook. Love it or hate it, it’s value in a modern day marketing campaign is extensive. Facebook has over 1 Billion users, making it an effective marketing channel for businesses. More than ever it is important to have a strong presence and ease of access through social networks. Facebook is the most utilized and most favored website on the Internet. Whether you’re an established business or starting out, executing a social marketing campaign can be intimidating. However, it doesn’t need to be expensive or time-consuming. Facebook enables you to direct your ads exclusively to your consumer demographic. These targeting options limits your ads to only to those people who best fit your target market.