Social media is used for many different reasons. While many use the platforms to share thoughts and stay in touch with family and friends, businesses utilize its wide reach and high indexing to boost their brand names. Any business that wants to promote its content should use social media to gain fans and customers. The …
Companies and brands are turning to social media marketing to reach their target audiences more easily. The old methods of marketing from times past are no longer effective and are being replaced by innovative digital solutions. Using social media helps businesses gain traction in their respective niches while spending less money. The Instagram platform has …
Every business must engage in marketing to survive, regardless of size and scope. Small business owners often ignore this aspect because there are usually bigger issues to deal with, especially when just starting out. The following seven points explain why marketing is so important for your company to grow and prosper. Competitors are Your Teachers …
Facebook is undoubtedly the largest social media platform in the world. As of June 2017, it reached over 2 billion active monthly users. If you are still trying to figure out whether Facebook is a good fit for your business marketing needs, you are wasting your time. The time that you need to invest in …
Online marketing is a complicated field. There’s a lot of factors that can influence how well potential customers respond to your efforts. In this post, we will explore one topic that doesn’t get much attention: seasonal demand. How willing your audience is to make a purchases changes a lot during the course of a year. …
Make Sure Your Online Marketing Accounts for Seasonal Boosts Read More »
What’s the best way to kill your business? In 2017, the answer to that question is to ignore the growing connection between mobile users and the searches they conduct prior to purchase. Need some numbers? As much as 82 percent of consumers research a product or service immediately prior to purchase, often while en route …
What Your Business Needs for Hyperlocal Marketing Read More »
Google Announces Tighter Control over “Intrusive Interstitials” in 2017 In a recent release, Google announced a crackdown on “intrusive interstitials.” Beginning in January of 2017, Google will place emphasis on using non-intrusive interstitials. It makes sense. If you have ever scrolled through your favorite mobile website, you know how annoying certain ads are. Google knows this too and …
Teaching Old Content New Tricks What do you do with all that old content on your site? What about your evergreen assets? Do you leave your evergreen assets alone or do you try to revamp the content? After publishing, old content becomes forgotten over time. Even the most popular content will eventually fade. The content …
When you are on a diet, the first they say is to set small achievable goals. Short-term results boost the drive for the long haul to the main objective because they are more achievable. The same applies for growing a business and stopping a bad habit. Most experts would say that smaller goals are better …
Why You Need to Think Long-Term for Your SEO Campaign Read More »
WordPress is a content management system solution. Think of it as a tool for your website. Like any useful tool, you should only use something that is well-maintained and designed to fit all your needs. A website is only as good as the tools used to create it. The point of SEO is to strengthen …
